Every month
A new student profile
Who they are, what they pay, why they stay, and the footage of the lesson itself.
For Martial Arts Gym Owners
Turn private lessons into your gym's biggest profit center
One core offer, private lessons, plus the systems that fill the room and keep it running when you step off the floor.
The Equation
● Move the sliders
30 memberships
10 private students at one lesson a week sit on your books like 30 paid in full group memberships, $81,000 a year.
10
1
$2,700
Master Sang's own arithmetic. One weekly private lesson pays what three annual memberships pay, twice a week six, three times a week nine.
7th Degree Black Belt
Sang Koo Kang, Tae Kwon Do
Creator of TNT
His own form, Tae Kwon Do and Muay Thai
Two Schools
Owner operated in Aventura and Doral, FL
Rush Hour 2 and 3
On screen with Jackie Chan, coached Chris Tucker
76 Seconds
Master Sang, in his own words
Before the numbers, the man who has been filling these hours in his own schools for decades.
Money never sleeps. Be a full time business owner, not an afternoon school.
Captioned, so it works with the sound off.
The Honest Part
Your rent runs all day. Your school does not.
Walk into almost any martial arts school before three in the afternoon and the lights are off. The lease is charging for those hours anyway.
01
You run an afternoon school on a full time lease
Mornings are dark, middays are dark, and the rent does not care. The hours are already paid for.
02
There is no private lesson program at all
Not a weak one. None. The single highest paying hour in the building is simply not for sale.
03
Everyone is sold the same thing
Some families drive a Toyota and some drive a Benz. Offer one program and you price yourself to the middle and lose both ends.
04
You are counting heads instead of counting value
More bodies on the mat is not the same as more money in the business, and it costs far more to get them.
05
Nobody walks in asking for private lessons
That demand does not knock on the door. It is built, in house, on purpose. Without a system you can wait a hundred years and nobody comes.
Inside The Membership
Three things, taught properly, and more of them every month
Not a course you finish. A library that keeps growing, built on the three questions every owner asks about private lessons.
Track 01
01
How he teaches it
A private lesson filmed start to finish, then another with a different student. A sixty year old. A beginner who has never thrown a kick. A child. Someone who came to lose weight. The same hour looks different in front of each of them, and that difference is the lesson.
Full sessions, uncut, with what he is watching for
The One Nobody Shows
Track 02
02
Who is actually paying
A real private student, profiled. Age, what they do for a living, how they ended up on the mat, how many times a week they come, what they paid for the year, and why they will not stop. Then the footage of that same person training.
A new profile every month, from his own two schools
Track 03
03
How you get them
Where the private student comes from, which is almost never an ad. The paid in full membership that builds the list. Knowing the family on the bench. The invitation, and coming back to it. Most of the time the private student turns out to be the parent, not the child.
The offer sheet, the family profile, the invitation script
Every month
A lesson filmed whole
A different kind of student each time, taught start to finish with nothing cut out.
As it comes up
The enrollment clinic
Real conversations from his own floor, and what he would have said differently.
Twice a year
The room
Members in one place with Master Sang, and with the people worth meeting.
Then the part that comes after the money
Once the private lessons are running, the questions change. That is when these sessions open up, with the specialists who actually do this work.
- Opening a second school
- Buying the building instead of renting it
- Laying out and building the space
- What to do with the money once it arrives
Why Listen To Him
He sold the private lesson before he taught anyone else to
He has been filling these hours in his own schools for decades, and the roster below is what that hour is worth when somebody knows how to sell it. Owner results will be added here as owners finish the rollout and agree to be named.
2001 and 2007
Rush HourOn screen with Jackie Chan in Rush Hour 2, then coaching Chris Tucker for Rush Hour 3
HW
Hollywood
Also behind the scenes on Hercules
2009
School of the YearTae Kwon Do Times Hall of Fame award
TK
Tae Kwon Do Times
Hall of Fame Awards
Private roster
Castro, Brown, SlaterYears of private lessons for names like these, the exact hour this program teaches you to sell
MS
Aventura and Doral
Both schools owner operated
Taught one on one
The private roster, over the years- Cristian Castrorecording artist
- Jim BrownNFL hall of famer
- Christian Slateractor
- The children of Boris Beckerthe Wimbledon champion's family
- Members of the Saudi royal familya prince and a princess
Who You'll Work With
Sang Koo Kang, known on the mat as Master Sang
Born in South Korea, in Miami since 1983, teaching in South Florida ever since.
He landed in Miami in 1983, became Miami Beach Senior High's top kicker, and spent four years kicking field goals for the Florida State Seminoles before martial arts became the career rather than the other way around.
He is a 7th degree black belt and the creator of TNT, his own form combining Tae Kwon Do and Muay Thai, taught today at both of his schools in Aventura and Doral.
The part gym owners tend to notice is the private roster. Recording artist Cristian Castro, NFL hall of famer Jim Brown, actor Christian Slater, the children of Wimbledon champion Boris Becker, and members of the Saudi royal family have all taken one on one lessons from him. That is the same hour this program teaches you to sell in your own gym.
On screen he appeared in Rush Hour 2 alongside Jackie Chan and Chris Tucker, coached Chris Tucker for Rush Hour 3, and worked behind the scenes on Hercules. Tae Kwon Do Times named his school the 2009 School of the Year, and in 2015 he was appointed president of The Mariano Foundation. He runs outreach programs at Carol City Middle School and Miami Edison Middle School.
Before You Call
The questions every owner asks first
Short answers here, the long version on the call.
Nobody at my school is asking for private lessons.
Nobody is asking at any school. That demand does not walk through the door on its own, and waiting for it is why most owners never sell a single private lesson. It gets built in house, out of the families you already teach, and building it is what the program is.
Do I need a famous name or a Hollywood connection for this?
No, and the program is deliberately built so that you do not. Nothing in the three tracks depends on celebrity students, guest events or a following. It is what an ordinary school with ordinary families can run on a Tuesday morning.
Is this a course I finish, or something ongoing?
Ongoing. The three tracks are there from the day you join, and a new student profile and a new filmed lesson land every month after that. Twice a year the members are in one room with him.
Does it cover running the school, payroll, expenses?
Not at the start, and on purpose. The membership is about the private lesson: how it is taught, who pays for it, and how you fill it. The second school, buying your building, laying out the space and what to do with the money come later, with the specialists who do that work for a living.
What does it cost?
The investment is not published, because it depends on the size of your school and how much of the rollout you want help with. Master Sang goes through it on the call, once he understands what you are running.
How long before anything changes?
The enrollment track is the one to start with, because the paid in full membership is the list everything else is built on. After that it compounds rather than jumps: one new private student a month is the pace the program is designed around. How fast it moves in your school depends on your school and on the work you put in, so nothing here is a promise.
Does this work for a small school?
The private student comes from the families already in your building, so you do not need a bigger room or a second location first. A small roster means fewer families to work through, and that is a schedule question, not a reason it will not work.
Do I need to hire before I start?
No. The hours you are opening are hours you are already paying rent on, and the first private lessons are usually taught by the owner. Staffing becomes a question once the schedule is full enough to need it.
My instructors hate selling. Now what?
Most of this is not selling. It is knowing the family, being on the floor when the parents are, and inviting the ones who are already interested. The scripts exist so an instructor has words to use, not so they can talk anyone into anything.
A note on the numbers on this page. The equation at the top is arithmetic on the figures you set, drawn from how Master Sang prices and runs his own schools. It is not an average, not a typical result, and not a guarantee of what any other school will earn.
Start Here
Ready to make private lessons your biggest profit center?
Membership starts with a call. 45 minutes about your school, then he tells you whether this is worth your money. No form first, no sales team in between.
- 1Call and say where your school is stuck right now.
- 2You get straight answers on the call, not a generic script.
- 345 minutes on your school, then you decide whether the membership fits.
Membership
Two ways to pay for it
Same library either way. The annual is priced the way Master Sang prices a membership in his own schools, which is to say paying up front costs less.
Placeholder price
Monthly
$199a month
Cancel any time. Everything published so far, plus whatever lands while you are a member.
- All three tracks from day one
- A new student profile every month
- A new lesson filmed whole every month
Two months off
Annual, paid in full
$1,990a year
The same thing for ten months of money, which is the offer he hands his own families.
- Everything in monthly
- Both member gatherings included
- The later sessions on a second school, buying a building and the money
Prices on this page are placeholders for the walk through. Master Sang sets the real numbers, and until he does, nothing here should be quoted to anyone. The signup below is a preview of the flow, not a working checkout.
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Preview
From Members
What owners say once they have run it
This section belongs to the members, not to us.
Nothing here yet. The first members are still working through the tracks, and their words go here when they have something real to say about what changed in their own schools.
No invented reviews will ever sit in this space.
More From Him
Master Sang Knows
The channel he already runs, where the teaching and the stories live.
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YouTube
Master Sang Knows
His own channel, where the teaching and the stories from thirty years on the mat already live.
Open the channel
One on One Xtreme
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Answered by an assistant. Inquiries go to Master Sang.